What makes our products more sustainable
We are taking a two-pronged approach in working towards producing our styles even more sustainably: On the one hand, we rely on the use of more sustainable materials, for example certified organic cotton or recycled polyester. Step by step, we are integrating these into all our products.
We also regularly create special highlight collections. They focus on several elements of our sustainability initiative and are driving forces for the future of our fashion. These include our circular 360° products, for example, or the New Gen Fabric Dyeing Styles, where extremely eco-friendly dyeing methods are used.
You can find information on this for all products in the product details in the online shop and on the product labels.
360° Circular Vision
A project close to our heart: 360° Circular Vision. A more sustainable capsule and the next step towards circularity. To improve recyclability, we have kept the number of different materials and components in one piece as low as possible. Our jackets are made of 100% recycled polyester. The same goes for the sewing thread and the tape on the zips. Our jeans, tops, T-shirts and hoodies are made from at least 98% cotton, at least 20% of which is recycled. Instead of hard-to-recycle studs and buttons on our jeans, we use fashionable embroidery and innovative finishing methods that can save resources. And the tops? We deliberately chose to use cellulose-based sewing thread. We also replaced patches and labels with fashionable prints. Feel your best in the new sustainable pieces from s.Oliver.
Empowering Farmers
FIELD TO FASHION. With Empowering Farmers, we support Indian farmers in switching to organic cotton farming. By connecting directly with the farm cooperatives, we are laying the foundation for a traceable and certified supply chain.
The switch to organic farming takes three years and can be challenging for farmers: the harvest is usually smaller, and the cotton does not yet command a higher price for being organic. We bridge this period with an extra payment to the farmers. In this way, we want to encourage them to make the switch and strengthen their livelihoods and those of their families. We also reward them for their contribution to the environment – because organic farming does away with harmful chemical fertilisers and pesticides, among other things. Through our local partner, the farmers also have access to training, cheaper seeds and support with certification.
Products containing cotton from the project can be recognised by the words “FIELD TO FASHION” on the hangtag or in the product text.
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Women Empowerment
We want to empower women. That is why we are working with our long-standing partner Cotton made in Africa (CmiA) to support female cotton farmers in Zambia. The aim is to increase women’s independence and enable them to participate better in social and economic life. Additional sources of income play an important role in this. With our donation, we are helping to purchase corn mills and build warehouses, because the women have told us that these investments are of great benefit to them and their community. The project is expected to benefit 96 women and almost 6,000 people in their wider communities.
New Generation Fabric Dyeing
In order to use our natural resources even more sustainably and efficiently, we use innovative technologies for the dyeing process of our textiles. Thanks to these new generation fabric dyeing processes, we can eliminate water and environmentally harmful chemicals in the dyeing process.
Coloured by Nature
Our mineral dye products get their colours from natural dyes: These are extracted from stones and minerals. This gives each product an individual character and colour, which changes over time and tells its own story.
Questions or input?
Do you believe other topics and different steps are much more important and have questions or suggestions about our sustainability concepts? Let’s talk about it!
We know we’ve still got a long way to go – there’s a lot to do. Your honest opinions really interest us. Get in touch with us at team.sustainability@de.soliver.com.