Innovative technologies will enable us to reduce the amount of resources used to process textiles – such as washing processes – thus reducing the impact on the environment.
A project close to our heart: 360° denim. A more sustainable capsule and the next step towards circularity. Every piece is made from 98 percent cotton, at least 20 percent of which is recycled. For better recyclability, the proportion of synthetic fibres is kept as low as possible. Difficult to recycle studs and buttons? Not here! Instead, we use fashionable embroidery and unscrewable buttons in order to reduce metal components. We use innovative methods in the finishing stage that can save resources.